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Iaa ‘Big Idea’ Winners Tackle Coca-Cola’s Recycling Sustainability Project

IAA Australia’s Big Idea 2019 in collaboration with Coca-Cola challenged  university  students across the country to create an initiative to encourage more Australians to recycle using container deposit schemes.

The brief from Coca-Cola stated: “We are looking for compelling always-on solutions to ensure plastic bottles have the best chance of becoming another bottle again.”