Introduction
This Cookies Policy explains how the International Advertising Association (“IAA”, “we”, “us”, or “our”) uses cookies and similar tracking technologies on the IAA Global Platform (the “Website”). It describes what these technologies are, how and why we use them, and your rights under applicable U.S. laws.
What Are Cookies and Tracking Technologies?
Cookies are small data files placed on your device (computer, phone, tablet) when you visit a website. Tracking technologies also include things like web beacons, pixels, and similar tools. These technologies help us recognise your browser or device and store certain information to improve functionality, performance, user experience, and marketing.
Types of Cookies We Use
- Strictly Necessary Cookies: Required for essential website operations (e.g. authentication, site security, navigation). Without these, the Website cannot function properly.
- Performance & Analytics Cookies: Collect information about how visitors use the Website (e.g. which pages are visited most, page load times). This helps us improve the site’s performance and user experience.
- Functionality Cookies: Allow the Website to remember choices you make (e.g. language, region, preferences) so we can personalise your experience.
- Marketing & Advertising Cookies: Used to deliver content or advertising more relevant to your interests. These may track your browsing activity across websites and may be set by third parties.
How We Use Cookies
We use cookies and tracking technologies for purposes including but not limited to:
- Ensuring secure login and authentication.
- Analysing usage of our site so we can improve content, layout and user experience.
- Remembering your preferences and settings.
- Delivering targeted or personalised advertising and measuring its effectiveness.
Your Choices & Controls
You have the right to control whether non-essential cookies are placed on your device. Here are your options:
- You can adjust your browser settings to refuse or delete cookies. Note: disabling strictly necessary cookies may prevent parts of the Website from functioning correctly.
- Opt-out of analytics or marketing cookies via any cookie consent banner or settings pop-up we provide.
- Where required by law, use state-approved opt-out tools (for example, under the California Consumer Privacy Act / CPRA) to limit the “sale” or sharing of your personal information for targeted advertising.
Data Shared with Third Parties
Some cookies are placed by third parties. These third parties may collect information about your browsing behaviour over time and across different websites. We require that third parties comply with applicable U.S. privacy laws and respect your cookie preferences.
Children
Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we may have collected data from a child under 13, please contact us and we will delete it as required by law.
Legal Basis & Applicable U.S. Laws
In the U.S., there is no federal law specifically governing cookie use, but several state privacy laws regulate how information collected via cookies must be handled. These include the California Consumer Privacy Act (CCPA / CPRA), Virginia Consumer Data Protection Act (VCDPA), Utah Consumer Privacy Act (UCPA), Colorado Privacy Act (CPA), and others.
Under these laws you may have rights to:
- Know what personal information is collected about you.
- Opt-out of the sale or sharing of your personal information for advertising purposes.
- Delete personal information collected about you.
- Non-discrimination if you exercise your privacy rights.
Retention Periods
Cookies are retained for various lengths of time depending on their purpose. Some expire when you end your browser session (“session cookies”), others persist on your device for a fixed period (“persistent cookies”). We (or our service providers) will not retain personal data collected via cookies longer than necessary to fulfill the purposes described.
Changes to This Cookies Policy
We may update this Cookies Policy from time to time. The updated version will be posted on the Website with a revised effective date. Continued use of the Website after changes are posted means you accept the updates.
Contact Us
If you have any questions or concerns about our use of cookies, or this Cookies Policy, please contact us at:
International Advertising Association
Email: dpo@iaaglobal.org
