About IAA
Established in 1938, the International Advertising Association (IAA) is the only global association that represents all areas of the marketing and communications industry. Our membership is drawn from marketers, advertising, media, digital and public relations agencies, as well as media companies, research firms and educators.
For over eighty years, the IAA has played a strong and supportive role in key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development. With its influence, vast network and grassroots operations, the IAA is the natural platform for the many issues that confront today’s demanding and fast changing business environment.
IAA is committed to protecting and respecting your privacy. This privacy notice explains how we collect, share and protect business information.
This notice is applicable to the IAA global organization based in New York, NY, USA. IAA has a network of chapters around the world, each of which will have its own privacy policy.
What Information Do We Collect?
Our Website
Cookies and Similar Tracking Tools
We use “cookies” or similar tools, which are typically small pieces of information that are delivered by our web servers and stored by your Internet browser on your computer’s hard drive or other computer or device storage. The information we store and transmit through these tools may also be used to facilitate the functionality of our website, to learn about your preferences and your visits to our website, to provide a more relevant online experience, and for other website operation and marketing purposes.
When we send you an email, we gather statistics around email openings and clicks using industry standard technologies including clear gifs (small bits of data on web pages) to help us monitor, evaluate, and improve our emails. In addition, your web browser may have functionality to block or disable cookies; however, blocking or disabling cookies may prevent your use of various services on our website.
Types of Cookies
- Strictly Necessary Cookies: Essential to enable you to move around the website and use its features. Without these cookies, we cannot provide some of the basic functionalities of our website.
- Performance Cookies: Collect information about how visitors use our websites. This information is primarily used to analyse website usage and improve the way our website works.
- Functionality Cookies: Allow the website to remember the choices users make as they browse the site. The information they collect is anonymised and does not track your browsing activity on other websites once you’ve left the site.
We share business interest information with third-party partner companies that assist us in data analysis. These partner companies receive web visit data along with results detected from cookies and tracking pixels. They help us deliver an important element of our service, which is the ability to detect “topical interest”. These partner companies are required to maintain confidentiality and not to disclose individual data.
In order to operate our website and provide services to you, we may provide personally identifiable, aggregate, and other information associated with our website to third parties that provide services on our behalf, including shipping, payment processing, database management, and Internet services. We require our service providers to confirm that their privacy practices are consistent with this Privacy Policy. We may also share your information with our chapters in furtherance of our operations, or to fulfil your requests.
Other Information Sources
As well as collecting information from interaction with our website, IAA may collect information and consent from interested parties when they respond to an email, advertisement, apply for membership, or other marketing material. From time to time, we may acquire data from third parties including marketing partners.
The personal information we may collect includes: name, job function and title, business or domestic address, business or personal email, business or personal phone, and social media handles. You may also provide information voluntarily to give us a clearer picture of our users.
How Do We Use and Share Information?
We will use the information to support our members, and to highlight promotional material and commercial opportunities that you have requested or may be of interest to you. We may also conduct market research and surveys or contact you in order to fulfil our customer service or other obligations.
We may share with advertisers, affiliates and other commercial companies with whom we have, or might have an association, unless you state otherwise during the registration or purchase process.
IAA and any third parties are contractually bound by all laws and regulations pertaining to data protection and communication in all countries where we operate.
Your Options
You may opt-out of any of our databases at any time by contacting dpo@iaaglobal.org or at the address listed below. This is in compliance with all applicable federal and state laws including Virginia, Colorado and Utah.
You also have the right to access, obtain a copy, review, correct and update your personal information stored by us. Subject to legal requirements, you may oppose or limit the processing of your personal information or request deletion of your data.
The General Data Protection Regulation (GDPR)
The GDPR came into effect on 25 May 2018. It applies to all data of residents of the European Union and European Economic Area. IAA is compliant with the requirements of GDPR including justification, access, portability and security.
Independent Resolution
If you are a resident of the European Union, you may report concerns to the Information Commissioner’s Office or equivalent authority in your country. For the UK, visit: https://ico.org.uk/concerns/
Access and Correction
All data subjects have the right to access their information, to correct it for accuracy, and to have their data removed. You may exercise this right by emailing dpo@iaaglobal.org.
Data Security
IAA maintains commercially reasonable security measures to protect personal information against unauthorised access and disclosure. These include technical, physical and administrative safeguards, employee compliance, encryption, authentication and regular system maintenance.
We cannot guarantee the security of information transmitted to us. Once received, we endeavour to protect your data with established security policies and procedures.
Data Retention
Data is retained in accordance with legal requirements, the status of the data subject, and the data subject’s choice and preference.
Transfers of Personal Information
The transfer of data by IAA is based on standard contractual clauses recognised under GDPR, providing adequate safeguards for data transferred from the EU/EEA and Switzerland to the US.
California Consumer Protection Act (CCPA)
Consumers are entitled under the CCPA (effective January 2020) to be informed about the personal data collected and the purpose for which it is held. Details can be found in this Privacy Policy.
Consumers have rights including: the right to request specific personal information held, the right to opt-out of the sale of data, the right of deletion (with exceptions), and the right to non-discrimination for exercising privacy rights. Requests can be made via dpo@iaaglobal.org.
Changes to Data Privacy Practices
If IAA makes material changes to our data privacy practices, this policy will be updated and posted on our website. The effective date will be updated accordingly.
Contact
For more information regarding this Privacy Notice, you can contact us at:
International Advertising Association
276 Fifth Avenue
Suite 704, #3016
New York, NY 10001
dpo@iaaglobal.org
